Miffa established Urbancanda in 2002. She has over 15 years of experience designing and facilitating group events at a national, regional and local level. Her approach is energetic and focused, with an emphasis on agreeing priorities and actions. Over the past two decades, Miffa has worked across the public, private and voluntary sectors with extended secondments to both national and regional government. She has a first class honours degree from the London School of Economics and was successfully nominated in 2000 for the British American Project – a leadership exchange programme for internationally recognised young leaders. Miffa is an experienced executive coach with a keen interest in psychological assessment.